Another reason for the change from the Rolex Submariner watches that Bond previously used to wear is the change in the business environment that surrounds modern high-profile films. Omega was amenable to participating in high profile co-promotions and product placements in the movies (something that the conservative Rolex company avoids).[5]
Its Seamaster 300M Professional Chronometer is the current official James Bond watch, used by Pierce Brosnan in each of his Bond movies since, but not including, GoldenEye. In the GoldenEye film, the quartz Seamaster 300M Professional was featured.[6]
For the 40th Anniversary of James Bond (2002) a special commerative edition of the watch was made available where only 10,007 units were produced. The watch is identical to the model: 2531.80.00 except the blue watch face had a 007 logo inscribed across it. The band also had 007 inscribed on the clasp.[7]
Daniel Craig, the current James Bond of the film "Casino Royale" also wears the Omega Seamaster. In the film, he wears two different models, the Seamaster Planet Ocean in the first part of the film, and in the latter part (from travelling to Montenegro), he wears the "official" Bond-watch, the Seamaster Professional 300M. In connection with the launch of the film, Omega released a special 007-special of the Professional 300M, featuring the 007-gun logo on the second hand and the rifle pattern on the watch face. The face design being a stylized representation of the iconic gunbarrel sequence of Bond movies.[8]
Omega has also released another James Bond limited edition watch in 2006, a Seamaster Planet Ocean (limited production of 5007 units), similar to what Craig wears earlier on in the film, with a discrete 007-logo integrated on the second hand.[9]
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